Dear Students, Parents & Teachers
Cows in India have a historical place in our early records, from Mohenjodaro and Harappa to Aryan times. Even now, some people make a big hue and cry about our sacred and holy cattle. Yet, from a simple non-religious and humanitarian viewpoint, look how we treat animals that give us milk and nourish us:
Now look at what PETA (People for the Ethical Treatment of Animals) has to say:
As you read this, cows and bulls here in India are enduring horrific abuse. After a lifetime of gruelling work pulling heavy loads or confinement to filthy dairy factory farms, many are sent on forced marches so that they can be skinned for the leather industry.
Will you please speak out against the horrific abuse of cows and other animals by saying NO to leather goods?
Every year, countless cows face a long, arduous journey to slaughterhouses during which they’re beaten mercilessly and not offered even a drop of water. Many will have their tails broken and tobacco or hot chillies rubbed into their eyes in order to force them to keep moving. Some will collapse and die from hunger, exhaustion or injuries en route. Others are transported to their deaths in trucks that are so crowded that many cows die on the way to the slaughterhouse.
The cattle who survive their journey and reach the slaughterhouse are thrown to the blood-drenched floor, their legs are bound tightly with ropes, their necks are forcibly twisted to the side and their throats are cut right in front of other cattle, whose short fur stands on end in terror and whose muscles twitch constantly with dread.
Many consumers just don’t realise how much suffering cows and other animals endure for leather – and they unwittingly contribute to this horror every time they buy a pair of leather shoes, a leather bag or leather gloves.
Your NO today will help cows and other animals who need us to stop their misery.
Now you have learned about the cruelty of leather as well as the growing availability of high-quality non-leather products. And designers and manufacturers have been given new impetus to craft products that aren’t made of leather.
We need to make people aware of the hideous abuses in the international leather trade and strengthen our efforts to promote a more compassionate and cruelty-free world for animals.
Cows – and other animals who share their misery – are crying out for help. Will you answer their calls by saying NO to products made of leather?